9 Tips for Conference Networking
Conference season is here, but the excitement of attending conferences for personal or professional development can quickly be overshadowed by the nerves associated with conference networking at these events.
Conference attendees around the world are breaking into a cold sweat at the mere thought of networking during conferences and summits. The process of arriving at registration with a fresh box of business cards, checking in, being handed a large packet of information and a generic name badge, then being released to expertly navigate the mass of attendees can be daunting for even the most seasoned CEO.
Here are 9 practical tips for conference networking to use before, during and after your next conference.
BEFORE THE CONFERENCE
1. Google search the individuals you want to connect with during the conference. Look up any new books, press interviews or recent podcasts they have released.
2. Reach out to speakers or attendees on social media. Don’t just follow them, actually comment on their posts and even direct message them a thoughtful question or two.
3. Set an appointment to meet with them before the conference begins.
DURING THE CONFERENCE
1. Touch base on social media with the individuals you plan to meet during the conference.
2. Visit vendor booths and breakout sessions to make additional strategic connections.
3. Offer to introduce your new contacts to other attendees that you’ve previously met.
AFTER THE CONFERENCE
1. Follow-up on social media with a thank you or shout out.
2. Make a goal to check in with your new contacts once each quarter via email, phone or with a handwritten thank you note.
3. Continue to add value by sharing useful information and seeking out unique opportunities for creative collaborations and business partnerships.
The best way to combat your conference networking nerves is with a solid strategy.
Following these 9 practical tips will substantially grow your network and help you achieve a positive return on your personal and professional investment for years to come.
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