If people Google you, what do they find?
What are you relaying and conveying?
Do you appear Credible and Confident or Awkward and Uneasy?
Is everything they come across positive or is there anything that might harm your reputation and feel embarrassing?
Should you have a website? Surely YES!
These are the benefits of having your own website:
- It looks professional and gives a first impression to those people who can’t meet you in person
- It becomes an information resource for every interested person
- It allows you to develop a mailing list
- You can be found all around the world 24/7
- It allows you to improve SEO rankings (by applying the right tactics and strategies)
- You can own your name (if the domain name is available)
- If the website is optimized properly, you can get potential leads to sign up, call you or purchase your product/service from you
- You save money on printing
- You can tell your own story
- You get data from visitors (gives you an insight into your reach)
- You can create a selling opportunity with eCommerce
- Customers will be more informed (e.g. also with a dedicated Q&A section)
- Easy to create (nowadays there are many options where you can build a website that looks professional without having to learn to code
These are just some of the ways to curate your online reputation.
