The key to building a brand that stretches beyond industries and geographical boundaries is a lasting impression online. From your online reviews to social media content, a true lasting impact stems from your online presence.
Aligned Branding. Social media feeds are scrolled through quickly during lunch breaks or elevator trips. Having consistent brand colors, fonts, and imagery is important for attracting return audience members. If every post has alternating fonts and colors, it becomes difficult for your followers to recognize your content.
Pillar Topics. Even though you may be passionate about everything from gardening to networking, you must get clear on your key expertise. Pillar topics are the 3 main subjects you decide to talk about on your social media accounts. Those 3 key pillar topics paint a clear picture for your audience on what you do, who you are, and how they can get support from you.
Share your own content. While sharing relevant industry articles is important to brand yourself as a professional actively expanding their understanding of the industry, sharing your own content brands you as the expert. Share your unique experiences, new findings, and expertise with your online audience!
Support. Fill your social media feed with individuals and figures doing incredible work in your community. Throughout your social media scroll, comment a kind blurb of support to 2 of those individuals daily. Those words of encouragement shine a positive light in the world of social media and help begin relationships with community leaders.
