According to a 2011 statistics report published by The Radacati Group, Inc., the average office worker sends and receives over 100 emails everyday. Whether you’re sending a quick message to a coworker, or a formal email to another company, with each composition is an opportunity to represent yourself, your department, and your business as a whole. Make a positive and lasting impression by incorporating these email signature suggestions.
Make It Easy: When creating your email signature, imagine that you’re the recipient of your message. In fact, email yourself at several accounts to get this point of view. Ask yourself, is it easy to identify whom this email came from? Have I provided a way for others to contact me other than email? Am I providing so much information that it’s overwhelming? Is the information I’m including current? Does the image I’m using get blocked? Is my signature still readable on mobile devices? Having a clear, concise and informative signature is your top priority and something everyone can appreciate.
Make It Personal: While you don’t want your email signature to be too busy, you also don’t want it to be so bland that it’s forgettable or so stiff that it’s intimidating. Instead, find a way to work your personality or your occupation into it, but still keep it professional. Having a creative sign off other than “Sincerely” and “Regards,” or including an inspirational quote can add a touch of warmth and individuality to your emails.
Make It Shine: Your signature acts as your personal brand. It’s also the last thing your recipient sees, making this portion of your email prime real estate. Consider doubling your signature as a marketing tool by including a single link to a new project, award, or publication. This can help frame you as an authority on a specific topic while giving your recipient quick and relevant information about you.
