Patricia Rossi’s Blog

When going to a networking event, trade fair, conference or other networking in person we usually show up in one of two ways: either awkward and uneasy or credible and confident. We are either attracting or repelling others.

If you want to have a great networking experience and get the best out of it, follow the steps below.

Do’s

1. Find out more information about the event you are planning to go. For example, location, timings, dress code, speakers, attendees, program, the tone and formality of the event, etc.
2. Prepare a list of those people you want to connect with. Find out as much as possible about them (their professional as well as personal life). There is a lot of information available on the internet (LinkedIn, Facebook, Twitter, Google, etc.) which you should use to your advantage. Make notes of these details and take them along to the event. Then look at your notes and refresh your memory before meeting each person. The more you know about your target group, the easier it will be for you to engage in a fruitful conversation.
3. Read up on the news and keep yourself updated on what is generally going on right now in the world but also in your particular industry. You surely don’t want to come across as a person behind the times.
4. Eat before you go, so that at the event you are fully focused on building relationships rather than how to satisfy your hunger.
5. Wear something that makes you feel comfortable and is at the same time appropriate for the event.
6. Try to reach the location before the event officially starts. Listen to your favorite music if it helps to be in a great positive mood.
7. Visit the restroom first and check if everything is fine. Wash your hands, ensure everything is zipped up, take a breath freshener and a deep breath.
8. Place your name badge on upper right shoulder for easy reference.
9. Always face the entrance no matter where you are in the room, never have your back facing the door.

The BEST SPOT in the room is closest to the door. This allows you to speak to the people you want to talk to and catch them early while they are fresh, alert, and not talked out.

The WORST SPOT in a room is by the bar or buffet. Remember that you are there to build relationships, not to eat! It would be also a wise choice to forgo the alcoholic beverages.

Since 90 % of people have social angst, the worst moment for them is usually the point of entry. Corporations often also don’t provide social training. Thus, join the event with the intention of putting others at ease.

When approaching a group, target the ones that are standing alone or in groups of three or more. Move toward the group, smile, and make eye contact with one or two of the people and wait for the right moment in the conversation, where you can jump in with one or two words.

These tips for networking in person can help you and others have a more enjoyable, productive networking experience.