These LinkedIn etiquette tips will help you navigate sharing and networking on this business platform.

  1. Publish a professional profile picture.
  2. Send a personalized request. Take your time and customize a great, original message. Address the person by name and tell the person why you would love to connect with them.
  3. Don’t mix your personal posts with professional posts.
  4. Always reply to other people’s messages, requests, invitations etc.
  5. Don’t forget the magic words THANKS and PLEASE. If someone endorses you in an unsolicited way, take the time to show your gratitude.
  6. Don’t endorse strangers. Recommend only those professionals who you know better and you had the pleasure to work with.
  7. Don’t inflate your career profile.
  8. Avoid posting too much self-promotional content all at once.
  9. Don’t post anything negative about past or current employers, colleagues or companies. Keep it professional, and use it as an opportunity to shine rather then to name and shame others.
  10. Share relevant content and participate in groups. If you share content, ensure that your contributions are always positive, informative, useful and relevant.

Following these LinkedIn etiquette rules will help you create a professional image that will attract clients and enlarge your professional network.